Pontiac Career Management

Archive for the ‘Marketing Career’ Category

Marketing is a big magic tool that makes the success in business world, a good product can fail without the right marketing and a bad product can soar with aggressive marketing. All businesses require marketing professionals to promote company products or services to their potential customers and generate profits to the businesses.

Business world is very competitive, with a strong knowledge of consumer trends and supply-and-demand principles will put you ahead of the business game. Online Marketing Degrees offer perfect solutions for people who are interested in this career to build a strong educational background in marketing while keeping their busy working life going on.

Many companies combines sales and marketing into one department as these two groups are closely related, sales personnel more focus on getting a sales close while marketing personnel more toward promoting the features and benefits of the company’s products or services to their customers. To be a success marketer, you must equip yourself with a good knowledge of marketing techniques and understand the consumers buying behaviors.

While skills and experience of marketing build over time, you can always gain a strong knowledge of marketing through education. Back to school for a degree program can refresh and in depth your knowledge in this field. Unfortunately, you may need to sacrifice your current job if you want to go back to traditional school to enhance your knowledge on marketing. But fortunately, online marketing degree program has made easy for you to earn your marketing degree online with the most flexible schedule that can easy fit into your busy timeslot.

Business related degrees such as marketing degree are the most popular degree program pursued by online students. Hence, there are so many online universities and colleges offer online marketing degree programs until you sometimes find yourself hard to finalize one to enroll, the good news is your have many choices. In order to understand each online marketing degree program offer by those online universities, you must request the information from related online universities by filling in the degrees you choose and submitting a simple information request form. The information request services are free, so you can request as much information as you can for comparison purposes before you select one the best fit your career goal.

Basically, an online marketing degree program will covers core courses on everything you need to know about presenting products and services in an appealing way. In additional to that, you will learn about product pricing, presentation, financials, and other key aspects of marketing. Other than that, you will need to learn up the skill needed to promote products and influence purchasing decisions by consumers. Marketing basically is about the success of influencing the buy decisions by the customers, and it is the key factor determines the success of your marketing career.

Summary

Working experience, skills and Knowledge are the 3 key factors that determine the success or failure of a career. There is no exception for marketing career. Online marketing degree program is able to equip you the necessary knowledge of marketing and provide you with the fastest routes to make a success in your career of marketing.

When I was studying theatre at Carnegie-Mellon there was a classmate who had a famous father, an opera singer well known in Europe. He was very talented and had a huge following. I heard this story about one of his opening nights while performing in a Wagnerian Opera.

Always friendly and outgoing, the tenor was chatting with someone backstage when the orchestra started playing and in the darkness the curtain went up. Obviously, he was pre-occupied with telling a joke or some story when there was a hush over the audience, total silence. Then the orchestra stopped and suddenly- hilarity. Everybody was screaming with laughter. Looking out at the almost empty stage, he realized too late that he had missed his entrance on the back of a HUGE SWAN. Without missing a beat he turned to the stage manager and asked, “When’s the next Swan?”

Often when I speak to actors I mention our upcoming NY or LA “ActorMarathons or our Sitcom, Film, Commercial bootcamps taught by celebrity guest directors I’m always amazed that so many have to think about it for a while or they ask the question, “When’s the next one?”

I wonder if they really WANT to be successful working actors or if they just want to keep doing the same old, same old- having a day job and putting off attaining their real career.

What is it that keeps good talented actors from achieving success??

Not lack of talent or training. There’s plenty of that out there. Is it fear, poverty mentality or just the disbelief that a specific opportunity would really make a difference? I don’t believe its fear. If somebody really wants something they overcome the fear whether it’s asking someone out on a date or cutting off their long hair. And it’s not lack of funds. If someone really wants something, they’ll find the money. I’ve even had actors tell me that they couldn’t afford good headshots because they had booked a vacation to the Caribbean. Somehow they found the money for the trip but not for necessary marketing tools. Gee! Priorities were off there!

I think the reason that good actors are not successful is a perception that they have a lot of time- that opportunities are plentiful and that they’ll stay young forever. PROCRASTINATION. “Oh, NEXT year I’ll go to LA to get work on a primetime show.” “I’ll get a demo reel in six months when I save some money.” “I’ll get around to taking that class next semester”. There’s an assumption that everything is on hold for them, that nothing ever changes. This is an incorrect assumption. It’s also the assumption of people who never get what they want out of life. Somehow they just miss the boat or the swan because they don’t make a COMMITTMENT.

Winners are able to make decisions FAST. They can see the “possibilities” in every opportunity so they get to that audition, hop on that plane, get there-they find a way! They COMMIT. And they have their lives set up so they can go forward. In short, they have their ducks in a row.

How do you set up your life so that you can be a winner? What “DUCKS” did you need to get in a row?

These are the 6 things WINNERS seem to have in common:

1- A SAFE PLACE TO LIVE that’s pleasant, clean, NEAT, and SAFE. Create an office, a place where you can have a computer, database and marketing tools. You are your own one-person business.

2- A SYSTEM of consistent communication with the Industry. That means that every week you DO something to further your career: a class, a professional meeting, a self-submission, updating your tools, shooting a new demo reel. WORK daily at building a career.

3- A CONSISTENT INCOME from a day or evening job to pay for marketing tools, classes and still allow the availability for auditions. If you’re broke and desperate when you go to an audition, you’ve already lost the job.

(I can’t begin to tell you the number of actors I’ve met who are always broke, can’t afford to get the tools they need or meet the top agents who could change their career/LIFE! What are they thinking??)

4- Good PERSONAL HABITS- staying physically and mentally healthy-being happy and optimistic: daily exercise, eating properly, getting enough sleep. Maybe your 9-5-er friends are able to party all weekend and show up at their offices Monday morning tired, hung over. It may not make any difference to them- they have a guaranteed weekly check. But you may have the audition of a lifetime! Looking great for that audition and having energy to spare may make the difference between a major career break and unemployment. You can’t afford to blow it. You need to COMMIT to yourself to always be in top form.

5- A MENTOR – someone to advise, encourage and inspire. Absolutely no successful person got there ALONE. Everyone needs encouragement and advice.

6- A PLAN- goals for the short term and long term and a schedule to carry them out. This includes further training, networking with industry contacts, auditioning for everything you can, developing as an actor by getting into as many shows and performance groups as possible whether you’re paid or not. Revise your plan monthly. If a market or goal isn’t working change it or change your location, tools, approach. Get advice!

OK! Here’s to hoping you get your ducks in a row so you won’t miss the boat!

Meanwhile,

Successful marketing!

Gwyn

It is very important for any designer product to intrigue customers. It should fulfill fantasies and not just a basic need. Today, consumers are more interested in projecting a particular image that will make them feel young and sophisticated – and this is what the fashion marketers take advantage of. Fashion marketers create a fantasy for selling those products to customers, through visual marketing campaigns, savvy advertising ideas or just by picking clothing from the designers, which they feel will be very popular among customers.

Another major responsibility of fashion marketers and merchandisers is to move trendy clothing into stores when those items are in fashion. Not performing this task can result in a loss for the designer. A good fashion marketer and merchandiser can also create trends by promoting a certain look when the time is right. To do this, they need to have a proper understanding of the social trends and psychology of the consumers.

Job Opportunities

Fashion merchandising and marketing is composed of various jobs. Fashion marketers are responsible for increasing the customer’s interest in fashion trends, and a fashion merchandiser works to present the apparel in stores. People who are in this profession can also work in retail and wholesale outlets as well. Some can work as merchandise managers, buyers or purchasing agents, manufacturing or wholesaling for retail sale or purchasing the accessories and apparel from the designers. Still others choose to work as fashion coordinators, who are into the creation of a special look in retail stores, designing a fashion or house magazine; or visual merchandisers, who design store displays to attract customers. After getting a degree in fashion marketing and merchandising you can also become the manager of a retail store or start your own boutique where you can serve a certain clientele and promote your style. You can even become a fashion forecaster or fashion consultant.

For a career in fashion merchandising you need to have a certificate from any good postsecondary design school that offers degrees in business administration. Fashion merchandisers need to have talent, style and marketing skills for success. As a fashion merchandiser, you can begin as a management trainee at small sores and move up from assistant buyer to head buyer or assistant store manager to store manager. You can move on to bigger and more prestigious firms with experience where you can eventually even become a manager.